Sunday, 14 September 2014

Fashion By Numbers

theguardian.com


















London Fashion Week (LFW) is now in full swing!  Here's Ami Sedghi's numerical guide to this season's event...


82 Designers
There are 82 designers showing on the LFW schedule. But another 170 UK and international emerging and established, ready-to-wear and accessory designers will be taking part in the designer showrooms, where collections are exhibited to press and buyers.

58 Catwalk Shows
During LFW, a total of 58 catwalk shows will take place at venues across London. With an average duration of 10 minutes, that means watching the shows back to back would take nine hours and 40 minutes!

57+ Models  
The number of long-limbed beauties who will be taking to the catwalks. 


30,000 Espressos
Each LFW, 200kg of coffee beans and 30,000 espressos are served by sponsor Lavazza. That’s a lot of caffeine!

5,000+ Visitors
More than 5,000 visitors are expected, which includes buyers, TV and radio crews, journalists and photographers from countries across the world.

£26bn
At the opening of LFW last year, it was announced that the direct value of the UK fashion industry to the UK economy is £26bn, up from £21bn in 2009. It is estimated that orders worth more than £100m are placed during LFW each season.

5,376 Bags of Popcorn
More than 5,300 bags of popcorn are munched at LFW, according to the British Fashion Council (BFC) press office.

78% of Guests
The BFC found that 78% of guests looking to attend LFW said that they planned to tweet during the event. At the AW14 show in February, there were more than 300,000 mentions of #LFW on Twitter over the five days, and nearly 100,000 images tagged with #LFW on Instagram.



To read Ami's article for The Guardian in full click here

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