Sunday, 24 March 2013

100 Years of Prada

The Original Prada Store in Milan

It's 100 years this year since Mario and Martino Prada founded their small leather goods company in Milan.

But it wasn't until 1978, when grand-daughter Miuccia took the helm, that the brand was transformed into the worldwide success that it is today.  

Miuccia Prada remains one of the true creatives in fashion.  Season after season she continually reinvents the label, and is known for turning the ordinary into the extraordinary.   

I still have fond memories of the black ballistic nylon Prada bag that I wore and wore until it eventually wore out! One of my very first designer purchases.

This year's spring/summer collection saw Mrs Prada embrace Japonisme.  "I wanted it to be tough and serious" she said. But in true Miuccia style, she then turned this notion on it's head by incorporating floral blooms and folds of duchesse satin into the designs. 

You can see the full runway show here...



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