Friday, 27 July 2012

Rag & Bone

Rag & Bone - AW12 Campaign

New York based label Rag & Bone has just opened its first European flagship store in London. 

The new store is located on the corner of Sloane Street and Sloane Square, and houses both the women's and men's collections, as well as the accessories and denim lines.

Although the label is based stateside, its managing partners are both British expats, so the choice of Kate Moss to front their very first advertising campaign shot on the streets of London is perhaps no surprise. 

Here's one of the key looks from the autumn/winter collection, shown alongside a pair of the label's fabulous jersey and leather leggings currently in store... 

                            Rag & Bone

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